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Have we forgotten how to read well? Is there a tendency to reduce reading to a minimalist set of functional skills? Or is reading over-fetishised as a signifier of civil and enlightened society? In The Power of Reading, Frank Furedi addresses twenty-first-century anxieties about the future of reading. He takes a wide-ranging historical approach to examining the changing meanings attributed to the act of reading. From ancient Rome to contemporary society, his book focuses on the relationship between reading and social discourses about morality and culture. He questions key contemporary beliefs such as that the internet damages our ability to digest information and that boys don’t read, and argues for the art of reading, not as a mechanism to moral good or social and economic advancement, but as a humanist pursuit.
In this podcast, recorded at the launch of the book earlier this month, Furedi delivers a talk on reading followed by a discussion of the book with Russell Celyn Jones.
sociologist and social commentator; former professor of sociology, University of Kent in Canterbury; author of numerous books, including Authority: A Sociological History, On Tolerance and Wasted: Why Education Is Not Educating.
Russell Celyn Jones
professor of creative writing, Birkbeck, University of London; prize-winning novelist and short-story writer; book reviewer, The Times; Man Booker Prize judge.
NEWS This Week from Couch Commandos
Gotham, Supergirl, Incorporated, Wayward Pines, Star Trek, The Flash, Agent Carter. Dev news about MacGyver and Frequency. Renewals from The Magicans
In this week’s Winners and Sinners
Episode Title: (#SG112) “Bizarro”
Kara faces off against her mirror image when Bizarro, a twisted version of Supergirl, sets out to destroy her. Also, Kara grows closer with Cat’s son, Adam, on SUPERGIRL.
Episode Title: (#SG113) “For The Girl Who Has Everything”
Kara’s friends must find a way to save her life when a parasitic alien attaches itself to her and traps her in a dream world where her family is alive and her home planet was never destroyed. Also, Alex, Hank and the DEO must fend off a Kryptonian attack while Kara is out of commission
Episode Title: (#212) “Fast Lane”
Barry teams up with Wells to figure out a way to close the breaches, but they are distracted by a meta-human nicknamed Tar Pit who can transform into liquid asphalt. Iris ) is concerned for Wally’s safety after she finds out about his drag racing hobby. When he refuses to stop she makes a bold move that puts her in danger.
Episode Title: (#213) “Welcome to Earth-2?
Barry, Wells and Cisco journey to Earth-2 to rescue Wells’ daughter, Jesse from Zoom. Barry is stunned when he runs into Earth-2 Iris and Joe, but nothing prepares him for meeting Killer Frost and Deathstorm. Meanwhile, back on Earth-1, Jay has to take over the Flash’s responsibilities when a meta-human nicknamed Geomancer attacks Central City
Episode Title: (#412) “Unchained”
Team Arrow faces off against a formidable villain nicknamed The Calculator). Meanwhile, Nyssa makes her move and Roy Harper returns to Star City.
Episode Title: (#413) “Sins of the Father”
Oliver receives an offer from Nyssa that is hard to refuse. Meanwhile, Thea continues to battle the blood lust, Malcolm steps in to help his daughter, and Laurel has a heart to heart talk with Nyssa.
DC’S LEGENDS OF TOMORROW
Episode Title: (#103) “Blood Ties”
Rip decides to weaken Vandal Savage by going after his financial assets. Rip and Sara infiltrate Savage’s bank, but are discovered by his men. Meanwhile, Snart and Rory talk Jax into taking the jump ship back to Central City so they can steal a valuable emerald. Professor Stein guides Rayon a dangerous mission.
Episode Title: (#104) “White Knights”
When Vandal Savage treats behind the Iron Curtain in the early 1980s, a string of nuclear scientists begins to mysteriously disappear. The team follows Vandal’s trail straight into the heart of the Soviet Union in an attempt to find his next target. Ray tries to bond with a beautiful Soviet scientist, Valentina Vostock, in the hopes of finding out Vandal’s next move. When Valentina rejects him, it’s Snart to the rescue. Stein pushes Jax to be better, which frustrates Jax and ultimately threatens the Firestorm matrix. Rip asks Sara to train Kendra.
General Chit Chat
The Magicans - Lucifier - Xfiles
Apologies for the lateness of this episode. Illness made it late. Anyway, once again Anthony, Brian and Dwayne run down what anime they watched this week. Featured anime: Lupin #7 & #8 Ojisan & Marshmallow #5 Sekko Boys #5 Mr Osomatsu #17 Lovely Muco #17 Erased #5
Before the next episode of The Twilight Zone Podcast, Tom takes a look at two radio shows with a very similar premise to the Twilight Zone Episode Back There. Submitted for your approval, episodes of The Mysterious Traveller and The CBS Radio Mystery Theatre.
Tomorrow will probably pose the greatest challenge so far to this consecutive daily blogging project. I will be spending the first half of the day in a cupboard. I am not attempting some kind of highly watered down, poor man's David Blaine stunt, whereby I spend four hours in a cupboard without food or water. I shall be joined in the cupboard by Michael and Sean, from my folk group The Young'uns. The cupboard is situated in the building that houses the radio station BBC Tees, and has been optimistically labelled a studio by the people at the station. It is tiny, can barely fit the three of us in, and has very rudimentary technology.
We've been in this cupboard before. There is only enough room for two chairs. There are only two sets of headphones and one microphone. We've even performed songs in this cupboard, which involves the three of us squatting at the microphone, very close to each other, while we attempt to sing in a very tight awkward space and position. That is what we shall be doing for four hours tomorrow.
We are doing a series of interviews from this one cupboard for a number of different BBC local radio stations. We will be put in the cupboard and then basically left to our own devices for four hours. A phone will ring on the desk, and upon pressing a button on the tiny unit, we will be connected to the radio station. We'll then get asked a series of questions, perform a live song, squatting intimately together by the one microphone, with no previous level checks and with no idea how it's actually sounding. When that interview is finished, we will then be disconnected from that station, the phone will ring again, we'll press the button to answer, be put through to another radio station, get asked the exact same list of questions, have an intimate squat and a sing, be disconnected, and so the cycle continues.
We start with an interview on BBC Tees at 945 until 1030. At 1030 we are on Bbc Radio Lincs until 11. Then at 11, we get connected to BBC York, until 1130. At 1130 we are handed over to BBC Bristol. Then, straight after that we are contacted by BBC Radio Wiltshire. Immediately following this is a chat and a song with BBC Radio Merseyside, and straight after that, at 13:00, we are connected to BBC Cumbria. At 130 we finally exit the cupboard with a new perspective on life, decide that four hours squatting intimately in a cupboard with the same two people has pushed us to the brink, and consequently disband the group, therefore making the last four hours completely redundant.
If you're a crazy person, then you could use the above list as a schedule and tune into all the shows. You'll probably hear three people becoming audibly more and more insane with each passing interview.
We've had nearly two months off, and I feel as if I should have been spending that time mentally preparing myself for the moment that I spend four hours squatting in a tiny cupboard with the same two people, being asked the same questions over and over again. Perhaps I could have spent the time developing some technology that is able to do the interviews on our behalf. I could have fed all our answers to previous radio interviews into a computer, and then programmed the computer with a load of key words pertaining to each answer. When a presenter asks a question, the computer will check the list of key words and choose the most appropriate answer based on the best match. Given that I had a couple of months off, I'd probably have had time to make even more complex enhancements to the system, including programming the computer to detect the presenter's intonation and inflection to register when a presenter might be making a joke, at which point the computer can choose from a series of Young'uns laughter clips, taken from previous interviews, ranging from mildly amusing up to side-splittingly hilarious.
This invention would save us the hassle of having to actually answer the questions. We could be sat outside the cupboard getting on with something else, and we'd only need to interrupt the Young'uns radio-interview-autopilot system if the presenter said something off the general script that the machine was struggling to find an appropriate response for. If such a moment occurred, the computer would then resort to playing out a series of hesitation clips until one of us came back into the cupboard and took over manual control. This hesitation collection would consist of a number of “er” sounds, “hmms”, throat clearings, and other miscellaneous filler sounds.
Unfortunately, I haven't been spending my two months off on such a project, and so we're just going to have to resort to the original plan of squatting in a tiny cupboard for four hours. If there are any engineers or computer programmers reading who fancy helping us develop this system, then feel free to get in touch.
After the four hours of radio interviews, we then have a meeting with an accountant. Following this we head to Middlesbrough town hall to do a sound check for the evening's gig, our first gig of the year. I won't get back home until about midnight, so I'll be out all day, meaning that I'll somehow have to write, read, edit and upload the audio and written versions of tomorrow's Dollop during the day, in between all the various things that are scheduled. I started writing today's blog post at 3 O'clock, and it's now 4 O'clock. I could technically write another Dollop today, for tomorrow, and schedule it to be published for sometime the following day, but a part of me relishes the challenge of succeeding writing, recording and publishing on the road, plus I am too lazy to write any more today. If you are at the gig tomorrow and you see me typing on stage, then you know that things have gotten serious. I think that that might be a step too far, although it would be impressive if I could sing and type at the same time, perhaps typing in rhythm to what we're singing. This would take multitasking to a whole new level.
Back tomorrow, definitely, even at the risk of being massively anti-social and possibly ruining a gig. At least I'm getting paid for this crazy venture though, hey? Oh, hang on … I am an idiot.
Friend of Dadflicks and playwright Glyn Cannon gets hairy about John Landis' American Werewolf in London, with a bit of Spectre-bashing for good measure.
Well, this has the potential to be a rather embarrassing Dollop. Last Friday The Young'uns got a message from someone saying that we'd been once again nominated for the Best Group category in the BBC Radio 2 Folk awards, which we won last year.
I am currently writing this Dollop on the train, heading back to Hartlepool to see the family (does this mean more David's Daily Digital Dollop podcast jingles from my eleven-year-old niece Lucy? Possibly, but I cannot promise anything, so try and contain your excitement). I have scheduled this Dollop to be published at 8pm, which is after Mark Radcliffe will have announced the award nominations on the BBC Radio 2 Folk Show. So, I am just assuming that, by this time, we will have been officially declared as one of the nominated groups for Best Group, otherwise this will be rather awkward. I will be out by 8pm, and so if Mark Radcliffe doesn't announce our name and it's been a mistake, then there's little I can do about it. Maybe I should have written an emergency Dollop just in case, about something completely different, and then, if it transpires that we're not actually nominated, I could just publish that instead. But I like to live dangerously.
The last time I wrote a blog post on a train was a couple of years ago. I didn't end up publishing the blog because I never completed it. That's partly the reason for David's Daily Digital Dollop; it will stop me half writing something and then never getting around to finishing and publishing it.
I was writing about the person who I was sitting next to on the train. They were listening to music from their mobile phone speaker, and singing along. The music they were listening and singing along to was awful, and it was completely ruining my concentration. Being unable to focus on writing what I was intending to write about, I instead wrote an impassioned rant about the annoying person sat next to me. Don't worry, being blind I don't need to have the laptop display turned on, and so I set it to be turned off by default, meaning that unless this person was able to read my fingers, they would have no idea what I was writing. And given the bilge they were assaulting their ears with, I don't think there was any chance of them having the intelligence or ability to read what someone was writing by analysing them touch typing.
My rant started out admonishing this person for their irritating behaviour. Because I was angry with them, I chose to write the blog as if I was writing directly to them. I made quite a few assumptions about the person, formed purely on the fact that they were angering me, and were listening to mind-numbing shit. It was, in essence, a character assassination, based solely on her music choices and her gregarious behaviour. A lot of unfounded unflattering conclusions were leapt to.
After a good thousand words of insults, I then progressed to analyse my part in all of this. I realised that there was no chance that I would ever say anything to this person, as I would find it too awkward. Also I observed that this person's singing was making me feel embarrassed. But why? I wasn't the person singing. It was the person next to me. It was clear to anyone looking that I was not with this person. I hadn't spoken to them at all during the journey, and I was minding my own business, typing; unless there was another blind person on the train, who mistook my typing for percussion accompaniment, and was getting pissed off with us both for disrupting his journey. But it was I, for some reason, who was feeling awkward, as if I was vicariously experiencing the awkwardness that the person next to me seemed unaffected by. I was being awkward on her behalf; awkward by proxy.
I then observed that one of the reasons for my frustration was because this woman's attitude to life was so different to mine. I realised that her actions were niggling away at my own insecurities. There was no way that I would have the confidence to sing to music in public. I'd even feel uncomfortable if I caught myself nodding along. I realised that part of my annoyance was actually annoyance at myself for being too socially insecure and self-conscious. I wrote all this in the blog post, suggesting that maybe I could learn something from this woman, and that maybe I could view this situation as a catalyst to explore my own insecurities and social anxieties.
I was really getting into this blog post, typing very fast and writing quite a lot about this person and their actions. But then my focus was interrupted again by the woman getting up out of her seat and leaving. I assumed that she had just gone to the toilet. At least she wasn't too socially unaware and unintimidated to ignore standard toilet protocol, choosing simply to just urinate in a bag.
I continued writing. But then, after twenty minutes the woman had not returned to her seat. It's not as if she'd left her seat in order to get off the train. The train hadn't stopped anywhere and we still had another ten minutes before the next stop. I was getting off at the next stop, and so decided to shut down my laptop and ready myself. As I glanced down at my laptop, I noticed that the screen was on. And then I remembered in horror that my brother had been using the laptop earlier that day, and so I'd turned the screen back on for him. Therefore, the screen had been on all the time, and I'd been typing invectives about the lady next to me and her annoying ways in full view of the very person I was writing about. But I wasn't just writing about her; I was writing directly to her, aiming my words as if I was deliberately communicating my message to her, so it's not as if she'd think that I was writing a blog post, but that I was deliberately addressing her, expecting her to read it. At one point she leant against me, and shuffled around a bit. That might have been to get a better view at the bile I was spouting about her. Of course, this leaning and shuffling had led me to up my insult quota even more. Ironically, I was writing about the fact that I was the kind of person who was too socially awkward and anxious to communicate my feelings to the person directly, although this is precisely what I was doing, albeit inadvertently.
There is a chance that her leaving her seat had nothing to do with me, but I'm pretty confident that it did. Of course, being the anxious and insecure person that I am, I felt terrible and guilty about it for ages afterwards.
So, if you're on a train and you happen to recognise me, don't come up to me and say hello, sit next to me, play some terrible music loudly from your mobile phone and sing along, while shuffeling against me. It will be my penance, and I shall have my sins absolved by it. It's the only way to cure me of this guilt.
Yesterday I mentioned that I'd been watching the BBC four documentary, The Brain, presented by Neuroscientist David Eagleman. One of the topics explored was sleep walking.
I can only recall a few occasions when I have sleep walked. The first was while at University. I woke up, finding myself stood up and noticed that the door to my bedroom in the halls of residence was closing behind me. By the time I'd properly comprehended what was taking place, the door had closed and automatically locked, leaving me on the outside of my room, standing in the corridor.
I checked my pockets for my keys to let me back in, and realised that I didn't have any pockets. The reason for my complete lack of pockets was due to my complete lack of clothes. I was standing totally naked in the corridor of my halls of residence.
I was stunned, having no idea what on earth had just occurred and why. I'd never sleep walked before, so it's not as if I'd had any past experiences to relate this to. But, despite my overwhelming confusion, this really wasn't the time or the place to ruminate on what had just occurred.
I would have to visit the security building in order to get a new key, but that would involve a minute's walk, and necessitate me going outside. I didn't really fancy walking around the University grounds completely naked. Plus I'd have to somehow try and explain to the security staff what was happening rather quickly, lest they become freaked out by the fact that I'm walking towards them in the nude.
And how was I going to alert them? Walk through the grounds towards them shouting, “Warning, warning, I'm coming towards you and I'm naked.” And this wasn't really much of an explanation. It's not as if they'd hear me shouting about being naked and approaching them, and think, “I'm glad he warned us, otherwise that would have been a bit awkward lads.” I'd ideally want them to know the reason why I was approaching them completely naked, before I actually reached them.
Me shouting at the top of my voice that I was naked would surely attract more attention than just the security staff. I didn't really want to wake up all the students in the University by walking naked through the grounds shouting about being naked. Naturally, people would open their windows and have a look. I'm not bragging here, suggesting that people would obviously want to enjoy this visual treat (they're only human after all), I just mean that if they were woken up by shouting, they would be likely to open the window to see what was happening. I would need to be discrete, but at the same time be indiscrete enough so as to alert the security staff that I was naked, but not for any kinky reason, but simply because I'd locked myself out of my room. But I knew that this would have been impossible. They would probably see me coming way before they could hear anything that I was saying. They could pick me up on their cameras. They would just see a naked man walking towards them shouting.
So I couldn't walk to the security building until I'd put some clothes on, but all my clothes were in my room which was locked. Perhaps I could find something in the corridor that would suffice to cover the essentials. Perhaps there'd be a curtain on one of the windows that I could take down and wear. You may think that this is completely illogical, but I'd just woken up, and what choice did I have? I needed something to wear, and with a complete absence of clothes, I would need to explore alternative options.
I took a step into the corridor, at which point the light came on. I stood, frozen in horror. Someone had come out of their room. The only reason the light would come on was if someone had activated it, and the only way to do that was by moving. And then I remembered that I had just moved, and thus it was presumably me who'd activated the light. Again, I was not thinking logically, I was in a panic, in an odd state of alertness, by which I am referring purely to my brain state; I was completely unalert as far as that part of me went, which was just as well really, otherwise that could make the situation even more awkward.
I tentatively tip-toed down the corridor, as quietly as possible, dreading that my antics might wake someone up who may open their door to investigate. I searched for curtains, but it was no use. There were some pull-down curtains that were currently open and consequently right at the top of the window. The only way I'd be able to get those down was by fiddling with the fastenings at the very top of the window. It was quite a large window, and so this would essentially mean that I'd have to stretch right up, standing on my tip-toes, in order to reach. This would not be an easy task, and would require me to stand tall and upright (again, not like that, I really wasn't finding this arousing) in full view of anyone who might look in. I would essentially be putting myself on exhibition, standing in front of the window displaying myself in all my severe lack of glory. So, another plan thwarted.
The only way I was going to get some clothes was if I borrowed some from someone. I really didn't want to do this, but I had no choice. I crept to the bedroom door of the person who lived next-door to me, Dan. I very quietly knocked on his door. I wanted to wake him up, but obviously didn't want to awaken anyone else. It would be a rather awkward scenario if someone else heard the knocking, assumed it was someone knocking on their door, and opened the door to see me standing outside Dan's door, completely naked. I therefore tried a knock that was hopefully loud enough for Dan to hear, but quiet enough so as not to rouse anyone else.
The knock elicited nothing. I knocked again, daring to knock a little louder. There was a pause, and then I heard some movement from the other side of the door. Had he heard? I pressed my ear against the keyhole. It sounded like he was getting out of bed. Brilliant, I was saved. He'd answer the door, I'd get some clothes from him and walk to the security building and get another … Hang on, what the hell was I thinking? Imagine what he'd think when he opened his door to see me standing their completely naked. Goodness knows how he'd react. If he shouted out in shock then it might wake others up who might come out of their rooms to see what the commotion is all about.
I needed to warn him about my physical state, before he opened the door. I could hear him getting closer to the door. At least I assumed that's what I was hearing; my heart was beating so loudly that I couldn't really tell. But I must act quickly. If he was up, then he'd be at the door in a couple of seconds. Our student rooms really weren't palatial. It was important to keep my voice quiet, but loud enough so that he heard me. It was vital that he heard me, otherwise, goodness knows what would happen.
“Dan,” I began, my voice nervous and urgent. “I'm completely naked dan.”
There I'd said it. With a bit of luck he'd heard me, and now he'd know, so at least he wouldn't be shocked. What do you mean, he wouldn't be shocked David? “Dan, I'm completely naked”?! That's hardly the most innocuous phrase in the world! What did I think was going to happen next? That he'd open the door, and say, “Oh, so you are. Thank goodness you warned me, otherwise I'd have been really freaked out. Well, you best come in. Fancy a drink? What have you been up to?”
And if he had said that then it would be me who was freaked out, and that would add another and very different dimension of awkwardness. I needed to quickly explain what had happened, before he opened the door.
I hurriedly tried to explain the situation through the keyhole. I then put my ear back against the keyhole and listened for a response. I heard the sound of a wardrobe opening and then closing. I then heard rustling and further movement. I think he may have understood and was getting some clothes for me. I still couldn't be sure though. Perhaps he hadn't heard any of what I'd said, and had just heard the knocking. Maybe he was just putting on some clothes before opening the door. Should I try and explain the situation again, just in case?
“Dan, just to warn you that I've been sleep walking, and woke up outside of my room, completely naked, and …”
The door opened.
“Yes I know, shut up, quick, get in, for god's sake before someone sees!”
I stepped into his room, and the door closed behind us. He handed me some clothes, which I hurriedly put on, and then walked to the security building, got a spare key and let myself back in to my room. Fortunately, it hadn't played out as badly as it could have done.
Apparently, there was a reported case of a woman in Australia who used to sleep walk, leave the house and have sex with complete strangers. Perhaps I'll meet her in March. “Hey babe, are you currently experiencing a parasomnia episode caused by REM sleep behaviour disorder, or are you just pleased to see me? No, probably quite a difficult question to understand and satisfactorily answer if you're having a parasomnia episode. Never mind, shall we crack on with the sex then?”
Another reported case involves a chef, who would get up in the middle of the night and cook food in his sleep. There is another case of a man who gets up during the night and produces surrealistic artworks in his sleep. Apparently he'd never had any artistic inclination before this started happening, and doesn't have any artistic thoughts during the day. He has no recollection of creating the pieces of art, but simply discovers them upon waking the next day. He has had requests to exhibit his work in art galleries.
Damn these people. If only there was some way of programming my brain to get up in the middle of the night and create these Dollops, so that, upon waking, I find them to be done. But alas, the closest I've come to this was getting a poltergeist to help out at night, but unfortunately he's gone now.
Back tomorrow. Hopefully you will join me, unless you've made the stupid decision to give David's Daily Digital Dollop up for lent. But you'll never succeed in that. Even if you manage it for a bit, your brain will programme itself to get you up during the night, read/listen to that day's Dollop and then go back to sleep again. You cannot win. I am too addictive.
It's all about the horror this week (and some sci-fi and fantasy too) as Becca spotlights the legend that it Stephen King this week, with Glenn and horror novice Paula in attendence as well - there's also some HP Lovecraft and Poe thrown in as well, and a discussion on horror in general, including parodies such as the amazing Garth Marenghi's Darkplace!
Enjoy the podcast, people, just don't listen with the lights off...
Back to the Eighties Forum: backtotheeighties.freeforums.net
Back to the Eighties Blog: backtotheeightiespodcast.blogspot.co.uk
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Back to the 80's on Facebook: facebook.com/bttepod
Let's take a walk on the wild side as we discover how a preference for macho men might be related to where we like to take an evening stroll. We'll also find out why sisters agree—and disagree—over what constitutes an attractive partner.
Women may prefer dominant men because they make good bodyguards. Warner Bros Entertainment
The articles covered in the show:
Ryder, H., Maltby, J., Rai, L., Jones, P., & Flowe, H. D. (in press). Women's fear of crime and preference for formidable mates: How specific are the underlying psychological mechanisms? Evolution and Human Behavior. Read summary
Biegler, R., & Kennair, L. E. O. (2016). Sisterly love: Within-generation differences in ideal partner for sister and self. Evolutionary Behavioral Sciences, 10(1), 29-42. Read summary
Today I’m joined by a tech entrepreneur who is a passionate builder of SAAS products that solve real world problems. He’s the founder of a company that monitors Google, Bing and Yahoo text ads and trends; and offer PPC competitor insight. Welcome to DMR, Leon Krishnayana (@leonkrishnayana). You can find Leon over at iSpionage.com.
On this episode of Digital Marketing Radio we discuss learning from your competitor's PPC campaigns, with topics including:
Is it essential for every business that runs PPC ads to be analyzing their competitor’s ads?
What are the most important aspects of an ad to analyze?
Obviously you shouldn’t just copy your competitor’s ad copy - or can you?
What are some specific ways that competitive intelligence helps with managing PPC?
What are some of the biggest mistakes people make with PPC campaigns?
How is PPC changing?
Is CPM or video or other forms of paid advertising going to take over?
[Tweet ""Word of mouth marketing is the highest converting channel for us." @leonkrishnayana"]
Software I couldn't live without
What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success?
Google Analytics [website visitor stats]
MailChimp [Email marketing]
What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future?
Marketing automation software in general
My number 1 takeaway
What's the single most important step from our discussion that our listeners need to take away and implement in their businesses?
If you're starting out then you really need to get more traffic to your website first. If you're not in the vicinity of anybody's mind, no matter how great your product or service is, it's useless. If you already have some level of visibility on the internet, customer success would be something that you would want to focus on. Word of mouth marketing is so powerful. That is the highest converting channel for us. You can only get that is you provide a good service or a good product.
The post Learning from your competitor’s PPC campaigns – LEON KRISHNAYANA | DMR #137 appeared first on Digital Marketing Radio with David Bain.