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In this episode we talk about direct marketing and some rules that should not be broken.
Over at his website, direct marketing master Denny Hatch has pulled together what he considers the 9 Inviolable Rules of the trade. Even though most of these rules were conceived well before the Web existed, they still apply.
In fact some of these are more important in the Internet age than ever.
1 & 2 There are two rules and two rules only: Rule 1: Test everything. Rule 2: See Rule 1. — Malcolm Decker
3 Ed Mayer’s Corollary: “Don’t test whispers.”
4 “Success in Direct Marketing is 40% Lists (Data), 40% Offer and 20% everything else.” —Ed Mayer
5 “The offer should be so attractive, only a lunatic would say no.” —Claude Hopkins
6 “If you want to dramatically increase your results, dramatically improve your offer.” —Axel Andersson
7 “The 7 key copy drivers—the emotional hot buttons that make people act—are Fear – Greed – Guilt – Anger – Exclusivity – Salvation - Flattery. If your copy isn’t dripping with one or more of these, tear it up and start over.” —Bob Hacker
8 “Make it easy to order.” —Elsworth Howell
9 “Avoid grey walls of type.” —David Ogilvy
This week on The Bugcast: It's Black Friday, plus 8 great tracks of Creative Commons music!
YouTube: May – I Could Have Been Someone
The artists for allowing us to play their music.
Everyone who joined us in the chat room for the live broadcast of this show.
Internet Archive for hosting the media files
Ubuntu Podcast for the use of their Icecast server
Euterpia Radio for the use of their Shoutcast server
World Wide Indie Radio for relaying the live stream on their own service
Dev News New vampire TV Show in Dev ex fringe actress joins Limitless, TV shows cancelled. Old favourites and new Villains head to Arrow. New characters in Shield and Super girl
Winners and Sinners
Ash Vs The Evil Dead
(#103) Books From Beyond
Trying to find a way to reverse the mess from the Necronomicon, Ash suggests summoning a weaker demon to help them with a reversal spell.
#104 - Brujo
Ash and friends visit Pablo’s uncle to get some help while Ruby revals her connection to Ash.
Episode Title: (#SUP104) “How Does She Do It?”
Kara’s two identities are stretched thin when Supergirl must protect National City from a series of bombings and Kara is tasked with babysitting Cat’s son, Carter. Also, James is conflicted when his ex-girlfriend Lucy Lane seeks to rekindle their relationship
Into The Badlands
In a land controlled by feudal barons, “Into the Badlands” tells the story of a ruthless, well-trained warrior named Sunny (Daniel Wu) and a young boy named M.K. (Aramis Knight) who embark on a spiritual journey across a dangerous land. From AMC Studios, the six-part series is created by executive producers/showrunners/writers Alfred Gough and Miles Millar (Shanghai Noon, “Smallville”),
After a tragic ending to her short-lived Super Hero stint, Jessica Jones is rebuilding her personal life and career as a detective who gets pulled into cases in New York City. Krysten Ritter (Jessica Jones) is joined by an amazing cast including David Tennant (Kilgrave), Mike Colter (Luke Cage), Carrie-Anne Moss,
The Man in the High Castle
BAsed on Philip K. Dick’s Hugo Award-winning 1962 alternative history, The Man in the High Castle considers the question of what would have happened if the Allied Powers had lost World War II. Almost 20 years after that loss, the United States and much of the world has now been split between Japan and Germany, the major hegemonic states. But the tension between these two powers is mounting, and this stress is playing out in the western U.S. Through a collection of characters in various states of posing (spies, sellers of falsified goods, others with secret identities), The Man in the High Castle provides an intriguing tale about life and history as it relates to authentic and manufactured reality. The hour-long dramatic pilot stars Alexa Davalos (Mob City) as Juliana Crain, Luke Kleintank (Pretty Little Liars) as Joe Blake, Rupert Evans (The Village) as Frank Frink, Cary-Hiroyuki Tagawa (Mortal Kombat Legacy) as Tagomi, Joel De La Fuente (Hemlock Grove) as Inspector Kido, Rufus Sewell (Eleventh Hour) as John Smith and DJ Qualls (Z Nation) as Ed McCarthy.
The Expanse is set two hundred years in the future, after mankind has colonized the solar system. A hardened detective (Thomas Jane, Hung) and a rogue ship’s captain (Steven Strait, Magic City) come together for what starts as the case of a missing young woman and evolves into a race across the solar system to expose the greatest conspiracy in human history. Emmy(R) winner and Oscar nominee Shohreh Aghdashloo (House of Saddam, House of Sand and Fog) also stars as Chrisjen Avasarala, a smart and cunning politician who has risen in the ranks of Earth’s governing body without once standing for election.
Episode Title: (GTH-209) “Rise of the Villains: A Bitter Pill to Swallow”
Gordon and Barnes continue cleaning up Gotham, and Gordon comes face-to-face with one of the city’s most dangerous hitmen, Eduardo Flamingo (guest star Raul Castillo). Meanwhile, Nygma and Penguin cross paths again, and Bruce pressures Galavan into handing over the name of his parents’ murderer
Episode Title: (GTH-210) “Rise of the Villains: The Son of Gotham”
Gordon confronts a suspect who is connected to Galavan, but falls short of obtaining any information. Meanwhile, Bruce gets one step closer to discovering the name of his parent’s killer
Relax and let yourself go with the Let’s Go Gang on the weekly anime podcast about weekly anime. On this week’s episode – double murder, body swaps, an ungrateful arsehole, pop stars, plastic bags, fish-men and an ersatz Astro Boy. This week’s featured anime: Dragon Ball Super #20 DD Fist of the North Star #8 Lovely Muuuuuuuco! #4 … Continue reading Let’s Go! Episode 6 – Calming Podcast
When Jeremy Corbyn went from being the token lefty candidate for Labour leader to the favourite to lead the party this summer, it became clear that the old assumptions no longer apply. But while the ‘Corbyn Wave’ appeared to be something new, there was an unmistakable paradox in the fact that the man of the moment had been hiding in plain sight at Westminster since 1983. So is he a blast from the past or a harbinger of things to come? Some suggest his rise represents a momentous shift to the left. With its new £3 registered supporter option, Labour’s ‘membership’ swell to 610,753, with many of the new influx aged under 30. This seemed to echo the rise of the SNP in Scotland as another example of the left-wing populism flaring up across Europe in the wake of SYRIZA in Greece and Podemos in Spain. At the same time, though, more long-established outsider parties like Britain’s UKIP and France’s Front National have enjoyed considerable electoral success, topping the European Parliament polls. With the unlikely emergence of Donald Trump and Bernie Sanders as plausible US presidential candidate, ‘politics as we know it’ seems to be over, but it does not seem to be as simple as a move to the left.
The dramatic ascent of the Sweden Democrats, a party that describes
itself as socially conservative with a nationalist foundation, means
that when its leader Jimmie Åkesson predicts that his party will one day
be strong enough to run the country, serious commentators acknowledge
this is possible. It is as yet unclear whether these new political
parties command a stable support for specific policies. There seems a
more unstable ebb and flow of new parties in the spotlight and showing
disenchantment with mainstream politics by voting for the outsider can
appear more the sign of anti-politics rather than newly radicalised
times. Is it Corbyn’s old-fashioned state socialism programme attracting
solid support, or is his appeal that he is Not Blair Or The Other Three
candidates? And while UKIP gained four million votes in the general
election, their much vaunted rise is now side-lined as yesterday’s flash
in the pan story, with UKIP voters being amongst those enthusiastically
Why have populist parties become so popular? Does this mark the beginning of the end for many established parties, or is it merely a period of change, more about volatile protest votes than a new historic era? Should we really take seriously some of these movements when they may disappear as quickly as they emerged? If the Corbyn Effect is part of this wider trend, will it last or will it crumble like Clegg-mania amid broken promises and unrealistic ideas? Or are we in fact watching the emergence of exciting new political movements, a reason to be hopeful?
columnist, The Times; author, Voodoo Histories; chair, Index on Censorship
managing director, strategic communications, FTI Consulting; Sky News regular; BBC Dateline London panellist
author and political journalist; contributing editor, ConservativeHome
journalist; founding editor, The Day; regular contributor to BBC political shows; former Lib Dem spin doctor
Brussels correspondent, The Times; co-author, No Means No
Storm Warnings by various meteorologists...
Winter's Dreaming by Spiral Dance
from the album "Through A Sylvan Doorway" (2012)
Reading: December from "The Masque of Months" by Edward Fawcett (1878)
Winter Song by Jay Woodward
Single release (2013)
A Winter's Blues by Maz O'Connor
from the EP "London Lights" (2014)
Gathering Storm by Battlefield Band
from the album "Dookin'" (2007)
Reading: ”It was a dark and stormy night…"
These Winter Winds by Luke Jackson
from the album "This Family Tree" (2015)
Winter (Part 1) by Iain Morrison
from the album "Skimming Stones… Sinking Boats" (2008)
Out Of Light by Kris Drever, John McCusker, Roddy Woomble
from the album "Before The Ruin (Remastered)" (2014)
Snow Blind by NE3Folk
from the album "Show Us Your Reds" (2015)
Reading: "The Snow Storm" by Ralph Waldo Emerson (1841)
Stopping By Woods On A Snowy Evening by Jackie Leven
from the album "The Haunted Year" (2009)
Midwinter by Magna Carta
from the album "Tomorrow Never Comes - Best Of" (2012)
"Godzilla El Niño"…
Black Mamba/El Niño by Jethro Tull
from the album "Dot Com" (1999)
King Of Snow by Mike Reinstein and The Christmas Daysies
from the EP "Dear Santa" (2015)
The Blackest Night by Heed The Thunder
from the album "Cokaigne" (2014)
Forgotten, Never Be by Damh The Bard
from the album "Sabbat" (2015)
Sugar Wassail by Waterson-Carthy
from the album "Holy Heathens And The Old Green Man" (2006)
The January Stars by Winter Mountain
from the album "Winter Mountain" (2013)
January by Phillip Henry and Hannah Martin
from the album "Watershed" (2015)
The Last Dim Light Of January by Adam Dale
from the album "The Last Dim Light Of January" (2013)
The Green Man by Thedra
Single release (2008)
Reading: "The Green Man" by Lauren Raine
When The Green Man Walks The Forest by Martyn Wyndham-Read
from the album Where Ravens Feed (2001)
February by Alex Cambridge
Single release (2015)
"Damn You Snow!" ~ The Simpsons
Goodbye Cold Winter by Steve Folk (aka Blabbermouth)
from the album "Ramble" (2012)
Spring To Come by John Butler Trio
from the album "Flesh And Blood" (2014)
For full details see the ShowNotes section of www.folkcast.co.uk