In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content?
Whilst we would never advocate putting a stop to your content production once you have it underway. There does come a time when you need to review past efforts and possibly improve on what you have already done.
In this episode we look at how you can use Google’s Search Console to identify content that may already be appearing in search but not necessarily delivering that valuable web traffic.