The Click & Convert Podcast

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Latest Podcast Episodes

A Practical Guide to Onsite SEO First Steps
11 Feb 2017 @ 02:43 am

In this show we are going to cover the first part of Onsite SEO.

I’ll take you through running your own site audit:

  • The tools we use
  • Site structure
  • Title Tags
  • Meta Descriptions
  • Header Tags
  • Duplicate Content

In the next show we’ll get a little more technical with Onsite SEO and look at some of the other issues that come up.

 

How To Use Google Analytics Goals For Improved Business Insight
28 Jan 2017 @ 01:27 am

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight.

Using Goals within Google Analytics can do just that.

A Google AdWords Quality Score Q&A
14 Jan 2017 @ 01:53 am

On the Click and Convert podcast this week we have some controversial ad targeting updates from Facebook, Twitter changes its mind on its dashboard and we answer questions on your AdWords quality score.

Why Niching Down is the Smart Business Choice
17 Dec 2016 @ 11:36 am

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.

Just for clarity targeting SMEs is not a niche!

We identify what could be good niches to explore and the process of selecting your niche.

Mentioned in the show is the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business by Mike Michalowicz.

In addition we have an important announcement about the show for 2017.

So listen in and as always if you have any questions you can get in touch via Twitter.

Remarketing: The Art of Following Your Audience Around the Web
3 Dec 2016 @ 10:40 am

We have all experienced it, that feeling of deja vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it.

This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are still in the “consideration” phase of a purchase cycle.

It is one of my favourite marketing tactics due to its low cost, ease of implementation and effectiveness. After driving visitors to your website, based on their actions or non-actions, you can continue to show them ads as they traverse the web.

One of the great things is that it doesn’t matter where they go, you can show remarketing ads on Facebook, Twitter and thousands of websites that are in the Google Display Network.

It also works whether you sell B2B or B2C because is based on the visitor not the platform they are on.

To find out more about remarketing and how you can use it as part of your advertising strategy listen in to this special 100th episode of the Click and Convert podcast.

3 Ways Email Marketing Automation Can Work for Your Business
19 Nov 2016 @ 09:07 am

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email marketing you may not understand why it is so popular.

From optimising your staff’s time to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.

Best of all aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.

Where Neil Patel would invest $1000 in marketing right now
5 Nov 2016 @ 12:36 pm

(In which Rob interviews world-leading marketer & entrepreneur Neil Patel.)

Ever heard of KISSmetrics, Crazy Egg or Hello Bar?

Well, a guy called Neil Patel either co-founded or founded all of those.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

So, he’s kind of a big deal when it comes to online marketing.

So would you be curious to know exactly what he’d do with a thousand marketing bucks right now, to get the best return?

Yeah, me too.

So I asked him, in our brand new podcast – and, I have to say, his answer surprised me.

Listen now, and in addition to discovering where he’d put that $1000, you’ll also discover:

  • The marketing channel that accounts for less than 10% of the traffic… but more than 40% of the revenue
  • The biggest opportunity area for marketers in 2017
  • The characteristics of web content that goes viral

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

Has Marketing on Twitter Had its Day?
22 Oct 2016 @ 10:15 am

On this week’s podcast we are discussing our old friend Twitter.

There’s been a lot of talk in the tech press recently about Twitter being up for sale. With rumours that Google, Salesforce and even Disney may be interested in buying it.

Unfortunately for Twitter, it doesn’t look like they have any takers anytime soon.

The ailing social media platform loved by many has stalled in its growth. With a mere 313 million active monthly users, it is far behind Facebook’s 1.7 billion active monthly users.

It has other issues too, it’s inability to generate a profit for a start. Although it did generate a total revenue of close to $602 million in the 2nd quarter of 2016 this is outweighed by its running costs, creating a net loss of $107 million. This is due to the way Twitter has grown, leaving it with some costly overheads as it has matured.

The other issue is that the user base is hard to define with many people holding multiple accounts, the prolific use of automated bots and the incessant trolls that prowl Twitter looking for their next victim.

So after painting such a black picture is there any life left in Twitter for businesses?

Rob and I think so, to find out what our view is on Twitter for business listen in to the show.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.

How to Improve Your Website If Your Traffic is Too Low for A/B Testing
8 Oct 2016 @ 06:29 am

In the previous show we discussed the importance of conversion rate optimisation or CRO. Whilst it is good practice to implement CRO on your website, it’s not always that easy.

One of the major issues most websites face is a low volume traffic. Performing conversion rate optimisation on a low traffic website can be difficult, and sometimes impossible.

The issue being that you won’t have enough data to make a decision over which version of your test is optimal.

So this week we provide some ideas around how you can still take advantage of the benefits of conversion rate optimisation.

6 Misconceptions of Conversion Rate Optimisation Testing
24 Sep 2016 @ 11:30 am

Whether the objective of your website is to collect leads or generate sales Conversion Rate Optimisation (CRO) is one of the most important exercises a website owner can undertake.

CRO is the practice of making adjustments to your site through testing. The tests aim to improve the rate at which you convert traffic into leads or sales.

The reason it is so valuable?

When you get it right, you can see a much greater return on investment than the alternative of just driving more traffic to your website.

CRO is greatly misunderstood. So, this week we discuss 6 common misconceptions of Conversion Rate Optimisation testing.