The Click & Convert Podcast

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Latest Podcast Episodes

How To Market Your Startup
26 May 2017 @ 05:13 am

Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised.

A lot of this is down to marketing, or lack of it in the case of the failures.

If you don’t pay as much attention to marketing your startup as you do to developing it you can end up in this undeserving pit of despair.

So how do you avoid this common startup trap?

In this episode, we look at marketing your startup. How marketing should start as soon as you have an idea, sometimes even before then. With an “always be marketing” approach you can ensure that your idea has the maximum chance of success.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Local SEO Marketing Fundementals
13 May 2017 @ 12:14 pm

We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation.

In this episode of the podcast, we’ll look at the differences between local SEO and normal SEO. Google’s uncanny ability to know when you are performing a local search and how the desktop experience can be very different to the mobile one.

We’ll cover Google My Business, the importance of reviews in local SEO and the impact your location can have on where you appear in the results. How to improve your chances of ranking in local search and finally the impact of new trends like voice search on the future of local search engine optimisation.

Performing Outreach Like A Pro with Mark Samms co-founder of Ninja Outreach
28 Apr 2017 @ 03:13 am

In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach.

Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end.

With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer will tell you, however, it can also be one of the most challenging aspects of the job, with finding, qualifying, reaching out and following up on prospects often extremely time-consuming.

In the podcast, Mark provides some crucial insight into the art of running a professional outreach campaign.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.


Optimising Your Existing Content for Improved SEO
13 Apr 2017 @ 04:40 am

In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content?

Whilst we would never advocate putting a stop to your content production once you have it underway. There does come a time when you need to review past efforts and possibly improve on what you have already done.

In this episode we look at how you can use Google’s Search Console to identify content that may already be appearing in search but not necessarily delivering that valuable web traffic.

A Beginners Guide to Off Site SEO & Link Building
11 Mar 2017 @ 01:57 am

In this episode of the show we look at off site search engine optimisation.

Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle.

Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector.

SEO is very much about how authoritative you appear in your market online. The more authority you have the more likely you are to rank well.

Google largely uses links from 3rd party websites to yours as a measure of that authority. But be warned, not all links have the same value. And quantity certainly does not beat quality in the SEO space.

If you want to find out more about off site SEO and the right way to build links listen in to the show.

A Beginners Guide to Technical SEO
25 Feb 2017 @ 02:57 am

In this show we are going to cover the second part of Onsite SEO, looking at more technical issues. Last week we looked at:

  1. The tools we use
  2. Site structure
  3. Title Tags
  4. Meta Descriptions
  5. Header Tags
  6. Duplicate Content

Now it’s time to get a little more technical with Onsite SEO and look at some of the other issues that come up.

  1. Protocols - HTTP & HTTPS
  2. Response Codes - 4xx & 5xx
  3. Image Alt Text
  4. Directives - NoIndex, NoFollow, Canonicals, Rel Prev & Next
  5. Site Speed - Google & Pingdom
  6. Mobile Friendly



A Practical Guide to Onsite SEO First Steps
11 Feb 2017 @ 02:43 am

In this show we are going to cover the first part of Onsite SEO.

I’ll take you through running your own site audit:

  • The tools we use
  • Site structure
  • Title Tags
  • Meta Descriptions
  • Header Tags
  • Duplicate Content

In the next show we’ll get a little more technical with Onsite SEO and look at some of the other issues that come up.


How To Use Google Analytics Goals For Improved Business Insight
28 Jan 2017 @ 01:27 am

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight.

Using Goals within Google Analytics can do just that.

A Google AdWords Quality Score Q&A
14 Jan 2017 @ 01:53 am

On the Click and Convert podcast this week we have some controversial ad targeting updates from Facebook, Twitter changes its mind on its dashboard and we answer questions on your AdWords quality score.

Why Niching Down is the Smart Business Choice
17 Dec 2016 @ 11:36 am

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.

Just for clarity targeting SMEs is not a niche!

We identify what could be good niches to explore and the process of selecting your niche.

Mentioned in the show is the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business by Mike Michalowicz.

In addition we have an important announcement about the show for 2017.

So listen in and as always if you have any questions you can get in touch via Twitter.