The Click & Convert Podcast

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Latest Podcast Episodes

Optimising Your Existing Content for Improved SEO
13 Apr 2017 @ 04:40 am

In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content?

Whilst we would never advocate putting a stop to your content production once you have it underway. There does come a time when you need to review past efforts and possibly improve on what you have already done.

In this episode we look at how you can use Google’s Search Console to identify content that may already be appearing in search but not necessarily delivering that valuable web traffic.

A Beginners Guide to Off Site SEO & Link Building
11 Mar 2017 @ 01:57 am

In this episode of the show we look at off site search engine optimisation.

Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle.

Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector.

SEO is very much about how authoritative you appear in your market online. The more authority you have the more likely you are to rank well.

Google largely uses links from 3rd party websites to yours as a measure of that authority. But be warned, not all links have the same value. And quantity certainly does not beat quality in the SEO space.

If you want to find out more about off site SEO and the right way to build links listen in to the show.

A Beginners Guide to Technical SEO
25 Feb 2017 @ 02:57 am

In this show we are going to cover the second part of Onsite SEO, looking at more technical issues. Last week we looked at:

  1. The tools we use
  2. Site structure
  3. Title Tags
  4. Meta Descriptions
  5. Header Tags
  6. Duplicate Content

Now it’s time to get a little more technical with Onsite SEO and look at some of the other issues that come up.

  1. Protocols - HTTP & HTTPS
  2. Response Codes - 4xx & 5xx
  3. Image Alt Text
  4. Directives - NoIndex, NoFollow, Canonicals, Rel Prev & Next
  5. Site Speed - Google & Pingdom
  6. Mobile Friendly

 

 

A Practical Guide to Onsite SEO First Steps
11 Feb 2017 @ 02:43 am

In this show we are going to cover the first part of Onsite SEO.

I’ll take you through running your own site audit:

  • The tools we use
  • Site structure
  • Title Tags
  • Meta Descriptions
  • Header Tags
  • Duplicate Content

In the next show we’ll get a little more technical with Onsite SEO and look at some of the other issues that come up.

 

How To Use Google Analytics Goals For Improved Business Insight
28 Jan 2017 @ 01:27 am

This week’s podcast is about Google Analytics and Goals. Many of us use Google’s free analytics tool, but do we really get the most out of it? To help your business make better decisions based on real data, you need actionable insight.

Using Goals within Google Analytics can do just that.

A Google AdWords Quality Score Q&A
14 Jan 2017 @ 01:53 am

On the Click and Convert podcast this week we have some controversial ad targeting updates from Facebook, Twitter changes its mind on its dashboard and we answer questions on your AdWords quality score.

Why Niching Down is the Smart Business Choice
17 Dec 2016 @ 11:36 am

On this week’s show we get into the importance of selecting a niche for your business. Focusing your efforts on a particular market sector or becoming a product specialist has many advantages.

Just for clarity targeting SMEs is not a niche!

We identify what could be good niches to explore and the process of selecting your niche.

Mentioned in the show is the book The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business by Mike Michalowicz.

In addition we have an important announcement about the show for 2017.

So listen in and as always if you have any questions you can get in touch via Twitter.

Remarketing: The Art of Following Your Audience Around the Web
3 Dec 2016 @ 10:40 am

We have all experienced it, that feeling of deja vu. You visit a website, look at a product or service, and then everywhere you go online you see an ad for it.

This advertising trick, known as remarketing, is a great way to keep your product or brand front of mind whilst potential customers are still in the “consideration” phase of a purchase cycle.

It is one of my favourite marketing tactics due to its low cost, ease of implementation and effectiveness. After driving visitors to your website, based on their actions or non-actions, you can continue to show them ads as they traverse the web.

One of the great things is that it doesn’t matter where they go, you can show remarketing ads on Facebook, Twitter and thousands of websites that are in the Google Display Network.

It also works whether you sell B2B or B2C because is based on the visitor not the platform they are on.

To find out more about remarketing and how you can use it as part of your advertising strategy listen in to this special 100th episode of the Click and Convert podcast.

3 Ways Email Marketing Automation Can Work for Your Business
19 Nov 2016 @ 09:07 am

Email marketing automation is used by thousands of businesses around the world. If you are unfamiliar with this method of using email marketing you may not understand why it is so popular.

From optimising your staff’s time to optimising which customers your sales team focuses their effort on, the scope of email marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.

You can use email automation during the customer onboarding process, for lead generation and to reactivate dormant email addresses.

Best of all aside from pre-planning, the effort to do this is minimal. Whilst the rewards are maximised.

Where Neil Patel would invest $1000 in marketing right now
5 Nov 2016 @ 12:36 pm

(In which Rob interviews world-leading marketer & entrepreneur Neil Patel.)

Ever heard of KISSmetrics, Crazy Egg or Hello Bar?

Well, a guy called Neil Patel either co-founded or founded all of those.

The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

So, he’s kind of a big deal when it comes to online marketing.

So would you be curious to know exactly what he’d do with a thousand marketing bucks right now, to get the best return?

Yeah, me too.

So I asked him, in our brand new podcast – and, I have to say, his answer surprised me.

Listen now, and in addition to discovering where he’d put that $1000, you’ll also discover:

  • The marketing channel that accounts for less than 10% of the traffic… but more than 40% of the revenue
  • The biggest opportunity area for marketers in 2017
  • The characteristics of web content that goes viral

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

Any questions catch us on Twitter @SeanClark or @MrRobTyson.