The Click & Convert Podcast

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Latest Podcast Episodes

Video Advertising Brings New Life To Online Marketing
8 Sep 2017 @ 04:57 am

Online consumption of video has seen a rapid growth in the past few years. As mobile becomes the go to device for browsing the web, video becomes the platform’s default content. So moving images are becoming ubiquitous amongst consumers.

As marketers we are always fighting for our audiences attention. Competing in a world crowded with content. Yet blog posts and images litter the web, with many banner ads unseen and much marketing content unread.

So is it time to move to a new medium, video?

Facebook and Google think so, and all the stats on video marketing point to an increased effectiveness from its use.

But video brings its own challenges when it comes to production. Most of these are resolved with the increasing power of devices like the iPhone and a range of apps, many free.

In this episode I’ll take you through some the findings, the challenges we face and the simple solutions that you can use to produce the perfect ad.

Resources:

Facebook’s Guide to Video Advertising (includes apps) https://www.facebook.com/business/m/facebook-video-ads

Facebook Video Ad Stats https://www.facebook.com/iq/articles/moving-pictures-the-persuasive-power-of-video

Google’s Guide to Advertising on YouTube https://www.thinkwithgoogle.com/features/youtube-playbook/

Improving User Experience Through UX Design & Usability with Tom Haczewski
22 Jul 2017 @ 09:04 am

We often focus so much on getting more and more people to our website, we often overlook their experience when they get there.

Improving your website’s conversion rate by 50% could work out a lot more cost effective than trying to get 50% more traffic. The bonus is that you get to keep that conversion rate once the work is done. Unlike the increase in traffic which you have to pay for to maintain.

So on this week’s show, we are going to talk about the “convert” rather than the “click”.

Tom Haczewski from The User Story joins me to discuss UX Design & Usability. Tom previously worked as an e-commerce analyst for Virgin Money. He has more than 11 years experience in usability research and UX design has more recently worked with the likes of ASDA, Virgin, HMV, Arco, Econsultancy, BBC and RAC.

Tom takes us through the differences between UX Design & Usability. It's relationship with conversion rate optimisation. The benefits of including these in the design and development process, and even how you can perform some simple Usability tests in-house.

So join us as we make an effort to improve your user experience.

Resources mentioned in the show:

Don't Make Me Think: A Common Sense Approach to Web Usability by Steve Krug User Testing What Users Do

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

How To Build An Audience On Social Media with Damian Keyes
8 Jul 2017 @ 11:32 am

On the podcast this week I talk with musician, entrepreneur and social media strategist Damian Keyes.

Damian founded The British Institute of Modern Music (BIMM) at age 18, which is now valued at over £50M. He then went on to build and invest in several other businesses including DK Music ManagementDK Music Academy & Warble Entertainment. Damian continues his music career and has played at London’s Hyde Park to 150,000 people alongside Eric Clapton, Alanis Morissette, The Who, & Bob Dylan.

There are many synergies when it comes to building a band and building a great social media presence. Damian provides a unique perspective from the music industry that many in the business world can learn from.

Join me as I discuss building your audience on social media with Damian.

Listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes or Stitcher & if you like it we’d be grateful if you could leave a review.

Why Your Online Course Is Not Selling
24 Jun 2017 @ 11:52 am

On this week’s show Rob Tyson, former co-host, pays us a visit. Rob has been working on some new projects and gives us some insight into the future of online course and information products.

Rob has 12 years experience of running online course and membership websites. In this time the landscape has seen some big changes. The style of courses that did well 5 years ago no longer attract the attention they once did. Rob points out that you now need to create increased value with not only your course content but also the background support.

The rise of popular course listing websites like Udemy & Lynda.com has made much course material a commodity. Along with many websites selling other services listing course material completely free of charge in order to leverage sales of their core product.

So if you are interested in running an online course or sales of your existing course isn’t living up to expectation listen in to what Rob has to say.

You can find out more at RobTyson.net/webclass

Content - The Atomic Particle of Marketing with Rebecca Lieb
9 Jun 2017 @ 05:01 am

In this week’s show I interview Rebecca Lieb, author of the newly released book, Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy.

Rebecca is a strategic advisor, research analyst, keynote speaker, author, and columnist. Her areas of specialisation are digital marketing and media, with a concentration in content strategy, content marketing and converged media. She works with many of the world's leading brands on digital marketing innovation.

On the show we look at why a content strategy needs to be part of your organisation. Especially as advertising starts to become less effective. Rebecca also reveals her 10 steps to a solid content strategy.

Rebecca’s book is released on the 3rd June in the UK and in digital in the US, with hard copies available in the US from 28th June.

You can follow Rebecca on Twitter @lieblink or visit her website at http://rebeccalieb.com.

How To Market Your Startup
26 May 2017 @ 05:13 am

Why do some startups ideas become a stellar success? Whilst other seemingly more deserving startup ideas fold way before their potential is realised.

A lot of this is down to marketing, or lack of it in the case of the failures.

If you don’t pay as much attention to marketing your startup as you do to developing it you can end up in this undeserving pit of despair.

So how do you avoid this common startup trap?

In this episode, we look at marketing your startup. How marketing should start as soon as you have an idea, sometimes even before then. With an “always be marketing” approach you can ensure that your idea has the maximum chance of success.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Local SEO Marketing Fundementals
13 May 2017 @ 12:14 pm

We have covered search engine optimisation extensively over the previous weeks in the show. Although, I would like to dig a little deeper on is local SEO. This is one area where many small businesses struggle as the approach is somewhat different to standard search optimisation.

In this episode of the podcast, we’ll look at the differences between local SEO and normal SEO. Google’s uncanny ability to know when you are performing a local search and how the desktop experience can be very different to the mobile one.

We’ll cover Google My Business, the importance of reviews in local SEO and the impact your location can have on where you appear in the results. How to improve your chances of ranking in local search and finally the impact of new trends like voice search on the future of local search engine optimisation.

Performing Outreach Like A Pro with Mark Samms co-founder of Ninja Outreach
28 Apr 2017 @ 03:13 am

In this week’s podcast, we chat with Mark Samms, co-founder of Ninja Outreach.

Ninja Outreach is a blogger and influencer outreach platform, which allows you to manage your campaign from end to end.

With influencer marketing taking off and SEOs in constant need of quality links, outreach is more important than ever. As any marketer will tell you, however, it can also be one of the most challenging aspects of the job, with finding, qualifying, reaching out and following up on prospects often extremely time-consuming.

In the podcast, Mark provides some crucial insight into the art of running a professional outreach campaign.

So listen in and as always if you have any questions you can get in touch via Twitter @SeanClark.

Subscribe to this podcast via iTunes & if you like it we’d be grateful if you could leave a review.

 

Optimising Your Existing Content for Improved SEO
13 Apr 2017 @ 04:40 am

In our previous episodes we have focussed on starting out with search engine optimisation. But what if you have been doing this for some time? How can you improve rankings and the number of visitors to your website without producing more and more content?

Whilst we would never advocate putting a stop to your content production once you have it underway. There does come a time when you need to review past efforts and possibly improve on what you have already done.

In this episode we look at how you can use Google’s Search Console to identify content that may already be appearing in search but not necessarily delivering that valuable web traffic.

A Beginners Guide to Off Site SEO & Link Building
11 Mar 2017 @ 01:57 am

In this episode of the show we look at off site search engine optimisation.

Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle.

Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector.

SEO is very much about how authoritative you appear in your market online. The more authority you have the more likely you are to rank well.

Google largely uses links from 3rd party websites to yours as a measure of that authority. But be warned, not all links have the same value. And quantity certainly does not beat quality in the SEO space.

If you want to find out more about off site SEO and the right way to build links listen in to the show.