In this episode of the show we look at off site search engine optimisation.
Up to now we have focussed on your website and the technical elements that can prevent it from ranking well. This is only one part of the puzzle.
Optimising your website won’t get you ranking on its own. Especially if you are in a competitive business sector.
SEO is very much about how authoritative you appear in your market online. The more authority you have the more likely you are to rank well.
Google largely uses links from 3rd party websites to yours as a measure of that authority. But be warned, not all links have the same value. And quantity certainly does not beat quality in the SEO space.
If you want to find out more about off site SEO and the right way to build links listen in to the show.