A blog can be an online diary, a collection of links or a soapbox for a point of view you have. Social networking sites can contain comments and opinions and both can be a successful web tool in the age of social and business networking. But when does an opinion turn into defamation? And what rights do you need to clear to use on a blogging/networking site? What are the pros and cons of creating a blog/ contributing to a social network? Are you responsible for clearing your contributor's content? Can you remain anonymous? These were just some of the questions addressed by the speakers who were Robert Lands, Head of IP Media, Finers Stephens Innocent LLP and Dan Hon, CEO, Sixtostart.

This event took place on 23rd January 2008 at Turnmills, Clerkenwell.

This podcast is downloadable in two parts.

Click here to download Log in, Blog to, Log out - part two

A blog can be an online diary, a collection of links or a soapbox for a point of view you have. Social networking sites can contain comments and opinions and both can be a successful web tool in the age of social and business networking. But when does an opinion turn into defamation? And what rights do you need to clear to use on a blogging/networking site? What are the pros and cons of creating a blog/ contributing to a social network? Are you responsible for clearing your contributor's content? Can you remain anonymous? These were just some of the questions addressed by the speakers who were Robert Lands, Head of IP Media, Finers Stephens Innocent LLP and Dan Hon, CEO, Sixtostart.

This event took place on 23rd January 2008 at Turnmills, Clerkenwell.

Making a piece of work, whether animation, documentary, fiction or cross-genre, has no complications if it sits on your living room shelf for you and your family to view at Christmas.
But what happens when other people want to see it or even buy it? What are the implications if you donít clear pieces of archive or music? Can you still submit to festivals? What happens if you get cinema distribution or a broadcaster wants to buy your film? Or can you protect your film content from other people stealing your ideas?

Many games programmes and designers are taking their skills and exploiting them in virtual worlds, once the domain for play, companies are now finding ways to advertise and exploit their work to build their business.
A growing number of people are building business out of designing items in the virtual world creating houses, clothes, videos and even skin tone but how do you do it? Are the rules of business the same? Can you use your skills to help create the new world? How can you protect your work and do the same piracy issues exists in a government free utopia?

How to negotiate a better book deal is a must for all professional writers or would be professional. Having an income paid purely from your writing can seem like a pipe dream but it can be possible with a little bit of knowledge and confidence which could increase your revenue. Whether you are a writer on the verge of a first book deal, moving to your second or looking at exploiting your books across other platforms then this event is for you.

The next generation of customers will be more active and creative in building content. Can this be harnessed to build new business models to benefit both? But how does this work and what benefit is it for the customer to contribute to design?

In this seminar we looked at new collaborative business models in which the customer/audience and creative business work together to produce content across TV, Film and Design.

The next generation of customers will be more active and creative in building content. Can this be harnessed to build new business models to benefit both? But how does this work and what benefit is it for the customer to contribute to design?

- Can a profitable business model be built on sharing and collaborations?
- Should the customer be paid for their contribution?
- What rights do they have?
- Can it produce a better product?

In this seminar we looked at new collaborative business models in which the customer/audience and creative business work together to produce content across TV, Film and Design.


Speakers were Stefan Magdalinski, the CTO of Moo.com, the innovative digital printing company, has been building web applications and online civic hacks since 1994, mostly in startups.
Damien Ferrar, Director, Digital Communications, Imagination, leads a global team of insight, creative and technology experts who create strategically driven
digital content and stories for brands to deliver original, high
quality, personalised and measurable experiences across multiple digital
networks and platforms. Recent work includes http//:www.wherearethejoneses.com.

Robert Lands, Head of IP Media, Finers Stephens Innocent LLP specialises in intellectual property (advisory, commercial and contentious) and related media work for brands, film, TV and fashion industry clients and has a particular interest in convergence (of traditionally separate industries such as film and publishing in relation to the delivery of electronic content).

Moderator - Paula Le Dieu, Magic Lantern who was the Project Director for the Creative Archive project started by the BBC, before heading up iCommons, the international arm of Creative Commons. As well as MD, Paula heads up Magic Lantern's Open Media division. http://www.magiclantern.co.uk

This event took place at Channel 4 Drum Cinema.