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Business English Study - great lessons for students & teachers

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Latest Podcast Episodes

BENETTON - how to diversify (elementary)
27 Aug 2009 @ 07:02 am

Benetton makes colourful clothes, but it also diversifies its business. Why?

JOSE MOURINHO - how to be a modern manager (elementary)
21 Aug 2009 @ 07:48 am

Jose Mourinho is a modern manager. Why is he so successful?

NOKIA - how to listen to your customers (advanced)
15 Aug 2009 @ 05:12 am

Nokia needs to listen to its customers. How can it do this?

HARRY POTTER - how to make business magic (elementary)
25 Jul 2009 @ 12:59 pm

What makes Harry Potter big business?

IKEA - how to help your customers (intermediate)
20 Jul 2009 @ 07:02 am

Ikea helps its customers. Is this the secret of its success?

VIRGIN - how to grow your business (advanced)
3 Jul 2009 @ 06:38 am

Sir Richard Branson gives advice on how to grow your business.

RAY BAN - how to sell â€˜coolâ€™ (elementary)
25 Jun 2009 @ 04:30 am

How does Ray-Ban create a cool image for its sunglasses?

STARBUCKS - how to create a buzz (intermediate)
8 Jun 2009 @ 06:42 am

Starbucks is a global coffee shop. How did it become so popular?

ZARA - how to create a successful strategy (advanced)
29 May 2009 @ 06:45 am

Zara is a successful global brand. What is its strategy?

YOUTUBE - how to use a new business model (elementary)
15 May 2009 @ 08:00 am

How does YouTube make money?