Business English Study

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Latest Podcast Episodes

SONY - listening skills (advanced)
30 Nov 2008 @ 06:08 am

Does the Sony Corporation listen to its customers?

GOOGLE - how to make profit (elementary)
21 Nov 2008 @ 07:03 am

How does Google make $8 billion profit a year?

McDONALD’S - a successful franchise (elementary)
14 Nov 2008 @ 06:34 am

Why is McDonald’s a successful franchise?

COCA COLA - number one brand (elementary)
8 Nov 2008 @ 06:52 am

Why is Coca-Cola the number one brand?

BLACKBERRY - SWOT analysis (elementary)
1 Nov 2008 @ 11:26 am

Why is the BlackBerry so popular with executives?

BEN and JERRY’S - customer loyalty (intermediate)
19 Oct 2008 @ 10:39 am

Ben and Jerry’s created very strong customer loyalty. How?

SAP - business solutions (intermediate)
12 Oct 2008 @ 12:20 pm

SAP is a world leader in business solutions? What does it do?

MANOLO BLAHNIK - added value (elementary)
6 Oct 2008 @ 11:35 am

Manolo Blahnik shoes have added value.  What is it?

RED BULL - the brand (intermediate)
26 Sep 2008 @ 06:19 am

Red Bull is a strong brand. Who created it?

KODAK - business mistakes (advanced)
21 Sep 2008 @ 07:31 am

Kodak has made a serious business mistake. Can it survive?